Click Here to Download: https://ouo.io/X0wKbGF Structured Creativity Formulating an Innovation Strategy By: T. Sauber; H. Tschirky Publisher: Palgrave Macmillan Print ISBN: 9781403991508, 1403991502 eText ISBN: 9780230513242, 0230513247 Copyright year: 2006 Format: PDF Available from $ 129.00 USD SKU 9780230513242 Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
