Success In Innovation: Improving The Odds By Understanding The Factors For Unsuccess

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    Success in Innovation: Improving the Odds by Understanding the Factors for Unsuccess
    By: Verloop, Jan
    Publisher:
    Elsevier (S&T)
    Print ISBN: 9780123978899, 0123978890
    eText ISBN: 9780123978899, 9780123979032, 012397903X
    Edition: 1st
    Pages: 140
    Format: PDF
    Available from $ 49.95 USD
    SKU 9780123978899
    Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.
    Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.


    Provides guidelines for assessing innovative ideas
    Includes methods for valuing innovation
    Discusses the danger points in the innovation process
    Explains the planning and development processes
    Includes innovation models
    Discusses the methods for risk assessment
     

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