Successful Marketing Communications

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    Successful Marketing Communications
    By: Cathy Ace
    Publisher:
    Routledge
    Print ISBN: 9780750650274, 0750650273
    eText ISBN: 9781136361258, 1136361251
    Edition: 1st
    Pages: 210
    Copyright year: 2001
    Format: EPUB
    Available from $ 22.78 USD
    SKU 9781136361258R90
    'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.
    Additional ISBNs
    9786611013493, 9780080498331, 9781136361265, 9781136361258, 9781281013491, 9781136361210, 9781429483797, 6611013490, 0080498337, 113636126X, 1136361251, 1281013498, 1136361219, 1429483792, 9781138441125, 1138441120
     

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