Link Download ebook Free: https://ouo.io/PnuBBfH Successful Marketing Strategies for High-Tech Firms, Third Edition By: Eric Viardot Publisher: Artech House Print ISBN: 9781580537001, 1580537006 eText ISBN: 9781580537018, 1580537014 Edition: 3rd Copyright year: 2004 Format: PDF Available from $ 98.00 USD SKU 9781580537018 This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
