Supercommunicator

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    Supercommunicator
    Explaining the Complicated So Anyone Can Understand
    By: Frank Pietrucha
    Publisher:
    AMACOM
    Print ISBN: 9780814433683, 0814433685
    eText ISBN: 9780814433690, 0814433693
    Edition: 1st
    Pages: 272
    Format: EPUB
    Available from $ 9.99 USD
    SKU 9780814433690
    In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is, our schools are producing increasing amounts of these incredible brainiacs. The bad news is, oftentimes they are the only ones who can comprehend their accomplishment and why the world is better for it.Supercommunicator recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In this groundbreaking, one-of-a-kind book, learn how to:• Distill details and data into big ideas • Deliver meaning to audiences • Use storytelling to captivate and educate • Humanize content to make complicated ideas more tangible • Layer harder ideas on top of easier ideas • Strip away complex language, jargon, and acronyms • Use analogies to explain unfamiliar areas • And moreYour latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! This invaluable resource reveals how to make the complex comprehensible, and the dry deeply compelling.
     

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