Click Here to Download: https://ouo.io/y46Ctk Sustainability in Coffee Production Creating Shared Value Chains in Colombia By: Andrea Biswas-Tortajada; Asit K. Biswas Publisher: Routledge Print ISBN: 9780815381631, 0815381638 eText ISBN: 9781317450047, 1317450043 Edition: 1st Pages: 228 Copyright year: 2015 Format: EPUB Available from $ 20.78 USD SKU 9781317450047R90 Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. It has iconic cultural and economic significance for Colombia, which is one of the world's major coffee producers for the global market. This book examines sustainable coffee production in Colombia, specifically the initiatives of Nestlé to create shared value. It describes the transformation of the coffee landscape by the development of economically, socially and environmentally viable and dedicated supply chains. Suppliers have been encouraged to shift production and quality paradigms, in order to develop long-term and sustainable strategies for higher value and premium quality products. This has been partially achieved by establishing a robust partnership with the Coffee Growers Federation and other public, private and social actors, thereby taking control of the institutional architecture and knowledge base that exists in the country. The book provides an important lesson of corporate social responsibility and the creation of shared value for the benefit of farmers, corporations and consumers. Additional ISBNs 9781317450030, 9781317450047, 9781317450054, 9781315697505, 1317450035, 1317450043, 1317450051, 1315697505, 9781138902077, 9781138902084, 1138902071, 113890208X