Click Here to Download: https://ouo.io/t439Dj Technology Entrepreneurship: Creating, Capturing, and Protecting Value By: Duening, Thomas N.; Hisrich, Robert A.; Lechter, Michael A. Publisher: Academic Press Print ISBN: 9780123745026, 0123745020 eText ISBN: 9780123745026, 9780080922881, 0080922880 Pages: 590 Format: PDF Available from $ 97.95 USD SKU 9780123745026 Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture * In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups * Extensive discussion of technology management and continuous innovation as a competitive advantage * Addresses the issue of leading, managing, motivating, and compensating technical workers * More time on the fundamentals of marketing and selling, as these are elements of entrepreneurshipcommonly most neglected by engineers and scientists Additional ISBNs 9781282754966, 1282754963
