Click Here to Download: https://ouo.io/4Bx1IZ Technology Entrepreneurship By: Thomas N. Duening Publisher: Academic Press Print ISBN: 9780123745026, 0123745020 eText ISBN: 9780080922881 Pages: 590 Copyright year: 2010 Format: EPUB Available from $ 97.95 USD SKU 9780080922881 Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists Additional ISBNs 9781282754966, 9780080922881, 1282754963, 0080922880
