The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising And Marketing C

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
By: Joseph Sugarman
Publisher:
John Wiley & Sons P&T
Print ISBN: 9780470051245, 0470051248
eText ISBN: 9780470088807, 047008880X
Edition: 1st
Format: PDF
Available from $ 12.79 USD
SKU 9780470088807R90
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Almost every tactic and technique is covered, and light-hearted illustrations help entertain and educate students.