Skype’s brilliant brand book reads more like a cheeky comic than a stodgy brand style guide. Illustrations and speech bubbles are used throughout to convey exactly what vibe the brand is going for, and it’s a testament to what good creativity can do for your branding. It’s fun to read, it’s colorful, it’s got jokes — what more could you want? Spend some time with Skype’s guidelines when you need inspiration for injecting fun into your brand. View the full brand guidelines here.“Think of your brand style guide as a living document,” Mailchimp Art Director Jane Song says. “You want to give your brand expression room to keep expanding over time.” View the full brand guidelines here.
Because of this huge group of volunteers, most of whom do not have graphic design experience, the corporate brand guidelines need to be clear, concise, and easy to use. The BSA's brand manual, therefore, offers a lot of hand-holding, as it might be the only brand manual these volunteers will ever see. There is more to this manual than just guidelines about font size and color palette, though. The book explains marketing terms that the average scoutmaster or den mother might not be familiar with. And for each logo and trademark asset, there are ample do's and don'ts to advise the layman on how to move forward.
