The Business Communication Casebook: A Notre Dame Collection By: James S. O'Rourke Publisher: Cengage Learning Print ISBN: 9780324545098, 0324545096 eText ISBN: 9781111802400, 1111802408 Edition: 2nd Pages: 304 Copyright year: 2008 Format: PDF Available from $ 20.95 USD SKU 1111802408R120 In a Business Communication course with a goal to help students understand actual business-world applications of theory, cases are a very effective tool for helping to achieve this understanding. This casebook, written by a renowned communications expert, offers students an approach to successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide students with the opportunity to put Business Communication theory into practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Additional ISBNs 9780324766295, 9781133465782, 0324766297, 1133465781, 9780324766288 Download eBook Free: https://ouo.io/07wPKf
