The Business Of Culture

Thảo luận trong 'Học tập' bởi boksfre, 21/5/2024.

  1. boksfre

    boksfre

    Tham gia:
    20/5/2024
    Bài viết:
    15,973
    Đã được thích:
    0
    Điểm thành tích:
    86
    Click Here to Download: https://ouo.io/tQx1ZA
    [​IMG]
    The Business of Culture
    Strategic Perspectives on Entertainment and Media
    By: Joseph Lampel
    Publisher:
    Psychology Press
    Print ISBN: 9780805851052, 0805851054
    eText ISBN: 9781135609221, 1135609225
    Edition: 1st
    Pages: 344
    Copyright year: 2005
    Format: EPUB
    Available from $ 22.78 USD
    SKU 9781135609221R90
    The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.
    Additional ISBNs
    9786612326721, 9781410615565, 9781282326729, 9781135609238, 9781135609184, 9781135609221, 6612326727, 1410615561, 1282326724, 1135609233, 1135609187, 1135609225, 9780805851052, 9780805855821, 0805851054, 0805855823
     

    Xem thêm các chủ đề tạo bởi boksfre
    Đang tải...


Chia sẻ trang này