Click Here to Download: https://ouo.io/AqpBI3 The Butterfly Effect in Competitive Markets Driving Small Changes for Large Differences By: . Rajagopal Publisher: Palgrave Macmillan Print ISBN: 9781137434951, 1137434953 eText ISBN: 9781137434975, 113743497X Copyright year: 2015 Format: EPUB Available from $ 129.00 USD SKU 9781137434975 This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.