The Chám Companion

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    [​IMG]
    The Chasm Companion
    A Fieldbook to Crossing the Chasm and Inside the Tornado
    By: Paul Wiefels
    Publisher:
    HarperCollins e-books
    Print ISBN: 9780066620558, 0066620554
    eText ISBN: 9780061844553, 0061844551
    Format: EPUB
    Available from $ 16.99 USD
    SKU 9780061844553
    For Sale in US* Only
    In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
    Download now: https://ouo.io/kuODqW
     

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