Click Here to Download: https://ouo.io/huSYaC The CRM Handbook A Business Guide to Customer Relationship Management By: Jill Dyché Publisher: Addison-Wesley Professional PTG Print ISBN: 9780201730623, 0201730626 eText ISBN: 9780321629999, 032162999X Edition: 1st Copyright year: 2002 Format: EPUB Available from $ 51.99 USD SKU 9780321629999 To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they're symbiotic Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic Case studies of visionary companies who've done CRM the right way “ Additional ISBNs 9780321630544, 9780321629999, 0321630548, 032162999X
