The Customer-driven Organization

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    The Customer-Driven Organization
    Employing the Kano Model
    By: Lance B. Coleman, Sr.
    Publisher:
    Productivity Press
    Print ISBN: 9781482217100, 1482217104
    eText ISBN: 9781482217117, 1482217112
    Edition: 1st
    Copyright year: 2015
    Format: PDF
    Available from $ 16.78 USD
    SKU 9781482217117R90
    Does your organization provide customer satisfaction or does it inspire customer loyalty? Which is more important? See how lessons learned from the service sector were applied to manufacturing and other diverse settings, including the nonprofit sector and even on one’s own home front. Exploring the Kano Model, The Customer-Driven Organization: Employing the Kano Model explains why just meeting customer needs is no longer enough for today’s organizations. It explains how to identify true customers—both internal and external. Readers will learn how to directly apply Kano principles in their own business environments or personal lives, to establish priorities, increase efficiency, improve communication, and expand on existing relationships. The book explains how to establish a value proposition for your organization and, more importantly, how and when to provide delightful service. Demonstrating how to incorporate the Kano philosophy into your day-to-day activities, this book is a must-read for any organization or individual looking to do more with less by achieving a truly customer-driven focus.
    Additional ISBNs
    9781482217117, 9781322637471, 1482217112, 1322637474, 9781138438224, 1138438227
     

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