Click Here to Download: https://ouo.io/TNrr6Bt The Design Imperative The Art and Science of Design Management By: Steven Chen Publisher: Palgrave Macmillan Print ISBN: 9783319785677, 3319785672 eText ISBN: 9783319785684, 3319785680 Copyright year: 2019 Format: EPUB Available from $ 129.00 USD SKU 9783319785684 Offers readers a manual on how to develop a “culture of innovation” in organizations, how to create breakthrough product and services, and how to optimize design processes. Written accessibly, with theoretical and practical bases Challenges commonly-held theories on environments in which innovation happens Uses anecdotes from several industries, including automotive, corporate, and consumer products
