Click Here to Download: https://ouo.io/QQ3shX The Fundamentals of Branding By: Melissa Davis Publisher: Bloomsbury Visual Arts Print ISBN: 9782940373987, 2940373981 eText ISBN: 9781350034617, 1350034614 Edition: 1st Copyright year: 2017 Format: EPUB Available from $ 33.25 USD SKU 9781350034617 Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
