The Google Model Managing Continuous Innovation in a Rapidly Changing World By: Annika Steiber Publisher: Springer Print ISBN: 9783319042077, 3319042076 eText ISBN: 9783319042084, 3319042084 Copyright year: 2014 Format: EPUB Available from $ 74.99 USD SKU: 9783319042084 This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation. SKU: 9783319042077 Ebooks here: https://ebookscoffee.sellpass.io/products/The-Google-Model
