The Instigatory Theory Of Ngo Communication

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    The Instigatory Theory of NGO Communication
    Strategic Communication in Civil Society Organizations
    By: Evandro Oliveira
    Publisher:
    Springer VS
    Print ISBN: 9783658268572, 3658268573
    eText ISBN: 9783658268589, 3658268581
    Copyright year: 2019
    Format: PDF
    Available from $ 79.99 USD
    SKU 9783658268589
    By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.
     

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