Click Here to Download: https://ouo.io/83oD7U The Little Book of Big PR 100 Quick Tips to Get Your Small Business Noticed By: Jennefer Witter Publisher: AMACOM Print ISBN: 9780814436219, 0814436218 eText ISBN: 9780814434376, 0814434371 Edition: 1st Pages: 128 Format: EPUB Available from $ 4.99 USD SKU 9780814434376 As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
