The Management of Technology and Innovation: A Strategic Approach By: Margaret A. White; Garry D. Bruton Publisher: Cengage Learning Print ISBN: 9780538478229, 0538478225 eText ISBN: 9781133009375, 1133009379 Edition: 2nd Pages: 416 Copyright year: 2011 Format: PDF Available from $ 29.26 USD SKU 1133009379R120 THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Additional ISBNs 9781133465904, 9781111548438, 1133465900 Download eBook Free: https://ouo.io/lPtXfc
