Click Here to Download: https://ouo.io/XRvJWx The Management of Tourism By: Lesley Pender Publisher: Sage Publications Ltd (UK) Print ISBN: 9780761940227, 0761940227 eText ISBN: 9781446233955, 1446233952 Edition: 1st Pages: 384 Copyright year: 2005 Format: EPUB Available from $ 30.00 USD SKU 9781446233955R90 The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective. Additional ISBNs 9786611794446, 9781848605275, 9781446233955, 9781281794444, 6611794441, 1848605277, 1446233952, 1281794449, 9780761940210, 9780761940227, 0761940219, 0761940227
