Click Here to Download: https://ouo.io/Q3WMCS The Neuroscience of Multimodal Persuasive Messages Persuading the Brain By: Dirk Remley Publisher: Routledge Print ISBN: 9781138635814, 1138635812 eText ISBN: 9781351796675, 1351796674 Edition: 1st Copyright year: 2017 Format: EPUB Available from $ 23.18 USD SKU 9781351796675R90 In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments. Additional ISBNs 9781138635814, 9780367888343, 1138635812, 0367888343
