Click Here to Download: https://ouo.io/Yhhuv4N The Objects of Affection Semiotics and Consumer Culture By: A. Berger Publisher: Palgrave Macmillan Print ISBN: 9780230103726, 0230103723 eText ISBN: 9780230109902, 023010990X Copyright year: 2010 Format: PDF Available from $ 74.99 USD SKU 9780230109902 In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.