Click Here to Download: https://ouo.io/dhz2UZ1 The Psychology of Risk Taking Behavior By: Trimpop, R.M. Publisher: North Holland Print ISBN: 9780444899613, 0444899618 eText ISBN: 9780444899613, 9780080867618, 0080867618 Pages: 416 Format: PDF Available from $ 72.95 USD SKU 9780444899613 This book aims to help the reader to understand what motivates people to engage in risk taking behavior, such as participating in traffic, sports, financial investments, or courtship. The consequences of risk taking may be positive, or result in accidents and injuries, especially in traffic. The wealth of studies and theories (about 1000 references) is used to offer a cohesive, holistic view of risk motivation. The risk motivation theory is a dynamic state-trait model incorporating physiological, emotional and cognitive components of risk perception, processing and planning. If a deficit exists between desired and perceived risk, risk compensation behavior results. A feedback loop provides new information for the next perception-motivation-behavior process. Assumptions were tested and support was found with 120 subjects in a longitudinal study. The concepts and findings are discussed in relation to psychological theories and their meaning for our daily lives. Additional ISBNs 9781281779076, 1281779075
