Click Here to Download: https://ouo.io/BdgIvSn The Role of Franchising on Industry Evolution Assessing the Emergence of Franchising and its Impact on Structural Change By: Rosalind Beere Publisher: Palgrave Macmillan Print ISBN: 9783319490632, 331949063X eText ISBN: 9783319490649, 3319490648 Copyright year: 2017 Format: PDF Available from $ 139.00 USD SKU 9783319490649 The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.
