The Ten Principles Behind Great Customer Experiences

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    The Ten Principles Behind Great Customer Experiences
    By: Matt Watkinson
    Publisher:
    Pearson (Intl)
    Print ISBN: 9780273775089, 0273775081
    eText ISBN: 9780273775980, 0273775987
    Edition: 1st
    Pages: 240
    Copyright year: 2012
    Format: EPUB
    Available from $ 11.99 USD
    SKU 9780273775980R365
    Overall WINNER - CMI Management Book of the Year 2014
    WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014
    Create a great customer experience whoever you are.
    Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
    This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
    For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
    Additional ISBNs
    9781292007953, 1292007958
     

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