Click Here to Download: https://ouo.io/WAuudW The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios By: Philipp Sandner Publisher: Gabler Verlag Print ISBN: 9783834917744, 3834917745 eText ISBN: 9783834983930, 3834983934 Copyright year: 2010 Format: PDF Available from $ 99.00 USD SKU 9783834983930 Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.
