Click Here to Download: https://ouo.io/THK6RDQ The Wallet Allocation Rule: Winning the Battle for Share By: Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye Publisher: John Wiley & Sons P&T Print ISBN: 9781119037316, 111903731X eText ISBN: 9781119037309, 1119037301 Edition: 1st Format: PDF Available from $ 9.99 USD SKU 9781119037309 Wallet Allocation Rules focuses on a huge problem facing businesses today: the metrics that businesses track do not reflect the share of wallet, or the percentage of a customers spending within a category thats secured by a given brand, store, or firm. While a company can measure customer loyalty, those metrics do not always correlate to the share of business that customers allocate to the firms they use. In other words, how can a company tell how their customers will divide their spending among them and their competitors? This book will provide an easy approach to and solid strategic frameworks for growing and tracking this share.
