Click Here to Download: https://ouo.io/RHFfAP8 The Wine Wars The Mondavi Affair, Globalisation and Terroir By: O. Torrès Publisher: Palgrave Macmillan Print ISBN: 9780230002104, 0230002102 eText ISBN: 9780230624917, 023062491X Copyright year: 2006 Format: PDF Available from $ 89.00 USD SKU 9780230624917 This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
