Click Here to Download: https://ouo.io/3pP1ee Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports By: Ann-Kathrin Veenendaal Publisher: Springer Print ISBN: 9783030161064, 3030161064 eText ISBN: 9783030161071, 3030161072 Copyright year: 2019 Format: EPUB Available from $ 129.00 USD SKU 9783030161071 This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.
