Click Here to Download: https://ouo.io/RtfKAo Toyotaâs Global Marketing Strategy Innovation through Breakthrough Thinking and Kaizen By: Shozo Hibino; Koichiro Noguchi; Gerhard Plenert Publisher: Productivity Press Print ISBN: 9781138059412, 1138059412 eText ISBN: 9781351671552, 1351671553 Edition: 1st Copyright year: 2017 Format: PDF Available from $ 16.78 USD SKU 9781351671552R90 There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyotaâs thinking habits go beyond the shop floor and influence and guide Toyotaâs marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyotaâs former executive managing director and founder of Breakthrough Thinking, Toyotaâs Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyotaâs Breakthrough Thinking Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota goes to the customer and comprehensively studies how customers use their products Reveals Toyotaâs cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyotaâs global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study. Additional ISBNs 9781138059412, 9781315163567, 1138059412, 131516356X
