Click Here to Download: https://ouo.io/f6T9Ct Understanding Consumer Decision Making The Means-end Approach To Marketing and Advertising Strategy By: Thomas J. Reynolds Publisher: Psychology Press Print ISBN: 9780805817300, 0805817301 eText ISBN: 9781135693152, 1135693153 Edition: 1st Pages: 466 Copyright year: 2001 Format: EPUB Available from $ 33.18 USD SKU 9781135693152R90 The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications. Additional ISBNs 9780805817300, 9780805817317, 0805817301, 080581731X, 9780585387017, 058538701X
