Understanding Green Consumer Behaviour A Qualitative Cognitive Approach By: Sigmund A. Wagner Publisher: Routledge Print ISBN: 9780415157322, 0415157323 eText ISBN: 9781134728596, 113472859X Edition: 1st Pages: 304 Copyright year: 2003 Format: EPUB Available from $ 31.58 USD SKU 9781134728596R90 Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop 'meaning' regarding green products? How are such processes subconsciously structured by certain activities of the mind? How intel Download ebook: https://ouo.io/1o9DeUc
