Understanding Women's Magazines Publishing, Markets and Readerships in Late-Twentieth Century Britain By: Anna Gough-Yates Publisher: Routledge Print ISBN: 9780415216395, 0415216397 eText ISBN: 9781134606238, 1134606230 Edition: 1st Pages: 208 Copyright year: 2002 Format: EPUB Available from $ 15.58 USD SKU 9781134606238R90 Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'. Additional ISBNs 9786610070336, 9781280070334, 9781134606191, 9781134606245, 9781134606238, 6610070334, 1280070331, 1134606192, 1134606249, 1134606230, 9780415216388, 9780415216395, 9780203122389, 0415216389, 0415216397, 0203122380, 9780415216388, 9780415216395, 0415216389, 0415216397 Download eBook Free: https://ouo.io/i4lzLly
