Click Here to Download: https://ouo.io/UdZDOA Urban Innovation Networks Understanding the City as a Strategic Resource By: Alexander Gutzmer Publisher: Springer Print ISBN: 9783319246222, 3319246224 eText ISBN: 9783319246246, 3319246240 Copyright year: 2016 Format: PDF Available from $ 89.00 USD SKU 9783319246246 This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. The main argument is that companies have to build what the author calls “urban innovation networks.” After a theory-based outline of such networks, the author demonstrates the extent to which different institutional players – companies such as Audi, Ikea and Siemens, but also arts institutions like the Haus der Kunst in Munich – are already working to create them. The book combines management thinking with urban theory and the sociology of networks to create a unique blend of different views of capitalism and space, offering a new perspective on both the modern metropolis and globally operating companies active within our distinctly urban culture.
