Click Here to Download: https://ouo.io/iS0ELL Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value By: Peter Doyle Publisher: John Wiley & Sons P&T Print ISBN: 9780470773147, 0470773146 eText ISBN: 9780470741351, 047074135X Edition: 2nd Format: PDF Available from $ 48.79 USD SKU 9780470741351R90 Fully updated and enhanced with new case studies and statistics, Value-Based Marketing: Marking Strategies for Corporate Growth and Shareholder Value, Second Edition is an introduction to shareholder value analysis, essential for the marketing professional. While maintaining the original essence of the first edition, this book provides tools for developing marketing strategies to create optimal value, explains how marketing generates shareholder value, and shows how management can evaluate strategies to stimulate effective marketing. With contributions from well-respected international marketing experts, this book is ideal for marketing professionals, general managers and MBA students. Additional ISBNs 9780470741351, 9780470687635, 9780470687642, 9786612342998, 9781282342996, 047074135X, 0470687630, 0470687649, 6612342994, 1282342991
