Values-based Service For Sustainable Business

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    Values-based Service for Sustainable Business
    Lessons from IKEA
    By: Bo Edvardsson; Bo Enquist
    Publisher:
    Routledge
    Print ISBN: 9780415620390, 0415620392
    eText ISBN: 9781134047567, 1134047568
    Edition: 1st
    Pages: 144
    Copyright year: 2009
    Format: EPUB
    Available from $ 23.98 USD
    SKU 9781134047567R90
    The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.
    Additional ISBNs
    9780415458535, 0415458536
     

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