Click Here to Download: https://ouo.io/rTTbQ8 Video Game Marketing A student textbook By: Peter Zackariasson; Mikolaj Dymek Publisher: Routledge Print ISBN: 9781138812277, 1138812277 eText ISBN: 9781317607465, 1317607465 Edition: 1st Copyright year: 2017 Format: EPUB Available from $ 25.98 USD SKU 9781317607465R90 The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of indie gamers, being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games. Additional ISBNs 9781138812260, 9781138812277, 1138812269, 1138812277, 9781317607472, 9781138812260, 1317607473, 1138812269
Video game marketing is all about creating real excitement that pulls players in before they even pick up the controller. With so much competition, it’s important to use video marketing services that grab attention and actually connect with gamers. Short trailers, gameplay highlights, and behind-the-scenes content can help build a loyal fanbase fast. Video marketing services bring games to life in a way static ads just can’t match. It’s not about flashy buzzwords — it’s about real storytelling and authentic engagement. Whether it’s a launch teaser or a character spotlight, the right visuals make all the difference. Video game marketing done right creates lasting hype, not just clicks.
