Click Here to Download: https://ouo.io/Nt5FvL Visual Merchandising By: Tony Morgan Publisher: Laurence King Publishing Print ISBN: 9781856697637, 1856697630 eText ISBN: 9781856698740 Format: PDF Available from $ 26.00 USD SKU 9781856698740 A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising, and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. Using color photographs, diagrams of floor layouts, and store case studies, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. Additional ISBNs 9781856698122
