Click Here to Download: https://ouo.io/uvdL4S3 We Interrupt This Newscast How to Improve Local News and Win Ratings, Too By: Tom Rosenstiel Publisher: Cambridge University Press Print ISBN: 9780521871150, 0521871158 eText ISBN: 9780511282942, 051128294X Edition: 1st Format: PDF Available from $ 26.00 USD SKU 9780511282942 Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
