Click Here to Download: https://ouo.io/mVy3bsa Web Metrics: Proven Methods for Measuring Web Site Success By: Jim Sterne Publisher: John Wiley & Sons P&T Print ISBN: 9780471220725, 0471220728 eText ISBN: 9780470886441, 0470886447 Edition: 1st Pages: 448 Format: EPUB Available from $ 30.00 USD SKU 9780470886441 In the wake of the dot-com crash, corporations recognize more than ever the need to measure and analyze the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners. Drawing on his vast experience with numerous corporate clients, the author provides a roadmap to understanding and using these tools while confronting the key issues that face corporate sites. There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papers
