Click Here to Download: https://ouo.io/l6AZ6F Web Systems Design and Online Consumer Behavior By: Yuan Gao Publisher: Idea Group Publishing Print ISBN: 9781591403272, 1591403278 eText ISBN: 9781591403296, 1591403294 Copyright year: 2005 Format: PDF Available from $ 89.95 USD SKU 9781591403296 Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
