Another approach to brand design is expanding a logotype’s characters into other brand elements. For example, the brand design for Architects In Rabat creates the acronym AIR, which is spaced out on business cards and posters to allow other text to flow through. This technique helps connect text to the name and logo of the business. Alternatively, the brand design for Matrix Capital utilizes the repetition of the logo’s typographic characters to decorate business cards and letters. This creates a conceptual “trail” which leads viewers back to the company name. Typographic branding can also be as simple as using the same font from the logo for any brand text, as seen in the brand design for Dutchland. Does your business use or want a logotype? If so, use the examples above for inspiration in brand design!
Branding design can also be approached by taking color(s) from the logo and applying it to other brand elements. For example, the Project 41 menu headings all use the same color blue as the logo. This technique ties the layout of the menu to the logo which reinforces brand recognition. Similarly, the brand design of For Kids By Kids takes the rainbow color pallette from the color version of the logo and creates a colored geometric pattern that decorates envelopes, letters, and cards. Does your business seek to represent itself with the use of color? If so use these examples when seeking brand design inspiration! Learn more about branding colors here.
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