Click Here to Download: https://ouo.io/hZUfXJ When Business Meets Culture Ideas and Experiences for Mutual Profit By: B. Munoz-Seca Publisher: Palgrave Macmillan Print ISBN: 9780230280168, 0230280161 eText ISBN: 9780230295117, 0230295118 Copyright year: 2011 Format: PDF Available from $ 119.00 USD SKU 9780230295117 The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.