Click Here to Download: https://ouo.io/QyNvnnB Winning the Profit Game: Smarter Pricing, Smarter Branding Smarter Pricing, Smarter Branding By: Robert G. Docters; Michael R. Reopel; Jeanne-Mey Sun; Stephen M. Tanny Publisher: McGraw-Hill Education (Professional) Print ISBN: 9780071434720, 0071434720 eText ISBN: 9780071458436, 0071458433 Edition: 1st Copyright year: 2004 Format: PDF Available from $ 42.00 USD SKU 9780071458436 How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: Proven strategies for transforming added value into revenues and winning the war for profits Prescriptive frameworks for putting the principles and strategies into action, immediately Numerous success stories based on experiences of A. T. Kearney clients worldwide
