You Should Tét That: Conversion Optimization For Mỏe Leads, Sales And Profit Ỏ The Ảt And Science Ò

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
By: Chris Goward
Publisher:
Sybex
Print ISBN: 9781118301302, 1118301307
eText ISBN: 9781118334157, 1118334159
Edition: 1st
Copyright year: 2012
Format: PDF
Available from $ 19.99 USD
SKU: 9781118334157 Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.
Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates
Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
Helps you learn what to adjust, how to do it, and how to analyze the results
Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics
Author has used these techniques to assist Fortune 500 clients
You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website. SKU: 9781118301302
Download now: https://ebookscoffee.sellpass.io/pr...or-The-Art-and-Science-of-Optimized-Marketing