Click Here to Download: https://ouo.io/iMK3hv International Strategic Marketing A European Perspective By: J.B. McCall; Marilyn Stone Publisher: Routledge Print ISBN: 9780415314169, 041531416X eText ISBN: 9781134494095, 1134494092 Edition: 1st Pages: 284 Copyright year: 2004 Format: EPUB Available from $ 29.58 USD SKU 9781134494095R90 As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178 Additional ISBNs 9780415314176, 0415314178
